Google Keyword Search Tool
If you're looking for ways to promote your website, the Google keyword search tool is one of the most powerful resources at your disposal. By using the Google keyword search tool, you can identify words and phrases that are the most likely to draw crowds of visitors to your website.
The tool is on Google Adwords and the main page consists of three areas - the search fields where you can search by phrases or website, the category sidebar, and the list of keyword idea results in the center pane.
Advanced Search Options
When you click on "Advanced options" in the keyword search area, the section expands to include a very wide variety of methods you can use to conduct keyword search research. Some of the options you have to choose from include geographic searches by country or language, concentrating on mobile searches or focusing the search exlusively on search results that contain the exact phrase you typed, without any synonyms.
Advanced options also let you filter your results using intelligent operators, like only keywords with low competition or search rates over a certain monthly volume.
Low Competition Keywords
One example of a powerful way you can use the Google Adwords search tool is to find keywords that you'd like to write about that have only a low or medium competition level. Competition in the world of keyword search trends means the number of other websites that offer content optimized for that keyword phrase. If a certain topic has low or medium competition, then it is far more likely that you'll be able to rank high in Google if you write about that topic.
Browsing Keyword Results
Once you click on the search button, the list of keyword ideas show up in the center pane. In this section, you'll see a variation of similar keyword phrases, along with the associated statistics. Most importantly, you'll see a bar graph indicating the competition level, and other columns that indicate search volume. You're looking for high global monthly searches and low to moderate competition levels. When you find keyword phrases with numbers that look good to you, click the checkbox next to the keyword. When you're done, you'll have the option to download all of your selected keywords to your computer.
Left Sidebar Keyword Results
To the left of the center search result window, you'll find the side pane with category listings. When you conduct a keyword search, the category listings display active categories where you'll find results. Categories with listings are blue, and categories without any related listings turn gray. Below this area, you'll find keyword phrase groups organized alphabetically and with the number of results displayed in parenthesis. This allows you to deselect groups of keyword phrases that may not apply to the topic you're interested in.
Select Download Format
when you've selected all of the keyword results that you're interested in, you can download them all to your computer in a variety of formats. When you click on the "Download" button, you'll have the opportunity to select the format from a dropdown box. Available formats include CSV, TSV, XML or a zipped CSV file if you would like to download a smaller file and reduce download time.
Integrated Google Insights
If you click on the magnifying glass next to the keyword phrase, it will link to Google Insights for Search for that keyword phrase. Google Insights is a powerful tool that shows you the search trends for that phrase over time, for different geographic locations, and over different time spans.
Using Google Insights, you can see if overall interest in a keyword phrase is increasing or decreasing, and determine whether it'll be worth your time focusing on that topic on your website.
Search by Website
In addition to conducting keyword research, you can also search based on domain. This is a great way to review how your website fares in Google. Additionally, you can use Google Adwords keywords tool to research your competition. By determining what keyword phrases your competition is focused on, it will help you to brainstorm the sort of topics you should cover in order to compete.
When you search by website, you could do things like determine what keywords people from Canada typically use to visit your website or check what your best performing keywords were a year or two ago.
Sort Your Keyword Results
Another nice feature on the search results window is the ability to sort results by a variety of factors such as relevance to your search phrase, competition level, percentage of ad share and more.
Sorting your results using any of these factors provides a unique insight to which keyword phrases perform better based on what criteria is most important to you. For some people, local search volume is critical, while to other people the most important things are competition and search volume.
Downloaded Keyword Results
When you download results to your computer, you'll have the ability to view the data in a spreadsheet format. These results offer all of the statistics related to each keyword phrase, so you can sort and manipulate columns in any way that you like.
For more information about keyword research, check out the following LoveToKnow articles.