Interested in learning how to improve web page ranking? The battle for search engine positioning is an ongoing one, and website owners are wise to be diligent in their efforts to improve ranking continually through search engine optimization.
What Is Search Engine Optimization?
Search engine optimization (SEO) involves taking steps to help a website index higher in the search engines for the purpose of increasing organic traffic to the site. Organic traffic represents website visitors are those who find their way to a particular site as the result of running a search engine inquiry rather than because they click on an advertisement.
Each search engine uses a different algorithm to determine search engine ranking. One of the first steps in figuring out how to improve web page ranking is to develop an understanding of what search algorithms work and using that knowledge to develop and market your website.
Ideas for How to Improve Web Page Ranking
One of the factors that search engines consider when indexing websites is the number of backlinks pointing to a website. A backlink is simply a link to your website from another site. When you want to improve your site's ranking, you should spend time building backlinks to your site. There are two types of backlinks: Reciprocal and one way. When your website links to a site that also links to yours, the link is reciprocal. When a website links to yours, but your site does not also include a link to that site, the link is non-reciprocal. Both types of links can be beneficial, but search engines tend to look more favorably upon one-way links.
The quality of the website that links to your website also plays a role in how favorably search engines will rank your website. Focus on building links on content rich websites that are contextually relevant to the content of your site.
Tips for building backlinks include:
- Submit articles that include links to your website to free article directories.
- Post comments on relevant blogs that include links to your website.
- Participate in forums related to the topic of your website and include a link to your site in the signature line.
- Submit your website to free directory websites.
- Consider purchasing paid blog posts that include website links from providers such as Blogsvertise.
- If you own more than one website, include links to your other sites on them, as appropriate.
Frequently Updated Original Content
Websites that have original content that is updated frequently index higher in search engines than those that contain duplicate content and/or are rarely updated. Tips for how to improve web page ranking with content include:
- Place an articles section to your website and add original content to it several times each week.
- Add a blog to your website and update it with original content at least three times weekly.
- You can write your own articles, or hire a ghostwriter to do it for you.
- Use Copyscape to make sure that the content you're adding to your site is not duplicate content.
Use High Traffic Keywords and Key Phrases
In order to generate organic traffic, both the content of your website and the source code should include high traffic keywords and key phrases. It's important to research words and phrases that people actually use to look for content on the Internet when deciding which key terms to use in your website. It's also important to consider how much competition there is for search engine positioning with the keywords you are thinking about using.There are several free keyword research resources. such as Word Tracker and Google's Adwords keyword planner. If you are operating a commercial website, it's advisable to utilize a subscription based keyword research site, because you'll have access to much more comprehensive research on which to base your keyword decisions.
The keywords you choose for your website should be used in the site's content as well as in the meta tags that appear in your site's source code. It's smart to use high search key terms in your site's page titles, descriptions, and lists of meta tag keywords. There must be consistency between the keywords and phrases in your source code and in the copy on your website.
Avoid overusing key phrases in your content to keep the copy on your site from sounding like SPAM. Using the same phrases over and over in the same article or section of your site can actually hurt your site's search engine ranking. Your content should flow and read naturally, yet be rich in high traffic keyword terminology.
Consider Hiring Professional Help
Search engine optimization is an ongoing process, and the most well designed website in the world won't be profitable if it doesn't index high in the search engines. If you don't have the time or inclination to stay abreast of the latest trends in search engine algorithms, you might want to consider hiring a professional SEO company to help your website win the battle for organic traffic and search engine ranking.