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Color Schemes for Effective Web Design

Jennifer Betts
Effective Web Design

Whether you are marketing yourself or your product, web design is important. According to the Impact of Color on Marketing, people only need 90 seconds to react to a product and 62 to 90 percent of that reaction has to do with the color. Therefore, finding the right color for your blog, social media site, or even personal website is crucial.

How Your Color Scheme Affects Users

Red makes you think of passion or danger. Yellow might make you happy. There are reasons why each color affects people the way they do. A good web designer can understand that and use it to his or her advantage when creating primary and secondary color schemes. Depending on your message, there are certain colors that might work best for you.

Green

Green is the color of grass and nature, and people associate it with nature, harmony, and tranquility. Therefore, you'll see it a lot on websites that deal with environmental issues or natural products in green. Sites using this color, might use greens, greys, and more natural colors. Information, they want to stand out might be in a complementary color, like red. Poplar Grove offers a great example of a green color scheme.

Yellow

Yellow is cheerful, happy, optimistic, and youthful. It grabs a shopper's attention. Therefore, you'll find that shopping sites or upbeat websites will utilize yellow. A yellow website can work great with secondary colors like black, white, and orange. Check out the yellow scheme on beatific

Blue

The color blue brings to mind security and trust, which is why you will see banks and businesses with blue signage. It is also known to curb appetite and calm the mind. A primarily blue website works well with white, teal, and gray like the evolve wealth site.

Red

Speed, energy, and urgency are stimulated by the color red. It also works to excite you and raise your heart rate. Websites with a dominant red design are associated with life and confidence. These sites work well along other colors like white, black, and pink. See an effective use of red in Bear on Unicycle.

Orange

Orange makes you think of caution, but it can also be a call to arms in a website. It can make you want to buy that product or help that cause. It also reads as playful and energetic. Orange primary designs work with yellow and greens. White and black text, like on Snapplr, go well with orange color schemes.

Black

Timelessness, sleekness, and luxury are just a few feelings black evokes. Primarily black color schemes on a website also open you to several color combinations. Using white as a secondary color can add a classic feel, like crusovision, but you might also try yellows, pinks, and oranges.

Pink

Pink is a feminine color in web design and makes you think of women or girls. It works well with secondary colors like purple, gray, black, and even soft greens if you are looking for a warm, welcoming feel. To see how pink can work effectively, check out designPINK.

Understanding Color Theory

To really understand how to create the right mix of colors on your site, you need to understand how colors work together and the feelings they evoke. You also need to know which colors distract from one another. For example, when creating text on a website, it is best to use analogous colors that work together and avoid complementary colors or opposites on the color wheel. However, when using imagery, complementary coloring can add interest and attention.

Colorful Pie Chart of Paper Pages

The Colors of Life

Marketing is all about creating a product a client will want, and color schemes is a pivotal part of the packaging. Therefore, when you are in the beginning stages of your web design, you want to think about the audience you are seeking and the type of product or site before picking your color scheme.

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Color Schemes for Effective Web Design